Design of playful activity kits for 5–11 year-olds who love snow sports, created for outdoors climate action charity Protect Our Winters.

Snowdreamers invites kids to design their own dream mountain resort, helping them understand the link between snow sports and climate change while building confidence to take action.

Using a giant fold-out mountain map, children plan ski runs and add eco-friendly features like trains, renewable energy lifts and recycling points to keep slopes snowy for future generations. Kit includes branded helmet stickers.

Promoted by Olympian Chemmy Alcott and released in lead up to Winter Olympics 2026.

Created with: Tom Sears

Concept  Content planning Graphic design Illustration