Refreshed the visitor experience at Flamingo Lagoon through a cohesive interpretation and environmental graphics scheme.

Created a distinctive look and feel based on an illustrated feather motif, including large-scale welcome signage, photo opportunities and playful wayfinding.

Designed permanent interactive activities that encouraged families to compare flamingo species, mimic behaviours and discover their unusual feeding habits.

Developed hands-on interpretation showcasing WWT's world-leading expertise in flamingo care.

Used playful, participatory experiences to make environmental learning more engaging and memorable.

Helped visitors connect with flamingos, building empathy and inspiring support for environmental conservation.

Content planning Creative direction Activity design Graphic design Illustration Copywriting Production Management
Collaborator: Tom Sears