• Interactive experience designed to make recycling playful, visible and part of the festival experience.

• Jacques le Trash is 12 meter pink dragon that collects recyclable rubbish.

• He brings the bins to the people, so the people don’t have to seek out the bins. 

• Accompanied by a group of waiters who encouraged revellers to feed him cans, glass and paper waste and gave out stamp marks of Jacques’s bite.

• 100+ bags of rubbish were collected

• 8000+ people were marked by Jacques’ bite over each weekend

• Featured at T in the Park festival

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  Created at We Are What We Do.

Creative concepting     Visual design    Branding