Interactive family trail to highlight an exotic plant collection
Exotic Spots: Summer programming for National Trust’s Sheffield Park & Gardens. The trail featured six colourful animal installations next to exotic plants and trees that originate from the same parts of the world.
At each spot visitors found stories about the plants, animals and the habitats they originally shared. An interactive activity sheet gave families challenges to complete.
The programming helped average weekly visitors increase by 16% compared to previous year. Following the success of the trail in 2023 we were asked to repeat and extend it in 2024 and 2025.
Creative concepting Graphic design Copywriting User testing Activity development Production management
Collaborator: Tom Sears
“Tori (and Tom) really understood our audience and objectives and were able to adapt to the specific requests and limitations that are present in a historic landscape, offering us several solutions and ideas to develop. A clear project timeline was set out and followed, communication was regular and clear and most importantly we are thrilled with the results! Excellent delivery at every step of the process and I hope we will work together again in the future.”
Jo Grocott, Visitor Experience Manager, National Trust
“Your summer saviour! ”
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